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Video reveals behind the scenes of latest iPhone 14 advert

iPhone 14 Pro and iPhone 14 Pro Max to get more expensive

Apple definitely is aware of tips on how to make its merchandise look good in advertising and marketing pictures and movies, and the corporate has some excellent ads. With the announcement of the iPhone 14 lineup on Wednesday, Apple revealed a brand new advert highlighting what’s new within the iPhone 14 and iPhone 14 Plus. Now, a video reveals the behind the scenes of how this advert was shot.

In uncommon situations, Apple or another person shares how the corporate’s advertisements are made. That’s precisely what Cinemotion has finished. For these unfamiliar, Cinemotion is an organization that focuses on taking pictures skilled films utilizing robots. This ends in distinctive footage with actions that merely can’t be finished by folks holding the cameras.

As a part of their portfolio, Cinemotion and Film Results VFX shared on Instagram a quick video exhibiting how the “Large and Greater” iPhone 14 advert was made.

The advert reveals a number of photographs of the brand new iPhones from totally different views. In some moments there are fast actions that change the main target between one system and one other, at all times with somebody holding the telephones behind them. Though this footage might look fully created by particular results, every little thing was filmed in actual life utilizing movement robots.

The actors have been positioned in a white studio, and so they stand there holding the iPhones whereas the robotic does all of the work. In fact, there’s a complete staff behind the digicam controlling the robotic’s actions.

September at all times marks the nice comeback of the Apple Keynote. This time, we’re actually proud to be part of it, filming the brand new iPhone in all its aspects with Extremely pushing digicam actions a step additional.

You’ll be able to watch the total behind-the-scenes video on Instagram. In fact, don’t overlook to look at the ultimate iPhone 14 advert under:

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